Title: The Growing Effect of Cloud Computing on Technological Innovation: A Decision- Making Framework for Hybrid Managers

Issue Number: Vol. 8, No. 4
Year of Publication: Dec - 2018
Page Numbers: 265-279
Authors: Karim Mualla
Journal Name: International Journal of Digital Information and Wireless Communications (IJDIWC)
- Hong Kong
DOI:  http://dx.doi.org/10.17781/P002497


Innovative companies must continually weave together technology, design, marketing and other key specialties into whole products and technology platforms. Innovation management is about creating and managing all these links over time. Hybrid managers are technical decision-makers who can leverage both technology and business aspects to increase revenue and competitive advantage. Cloud Computing is essentially delivering internet-hosted services over the internet through various range of features such as processing, storage, and development platforms. Cloud computing, with an adoption rate of 89 percent as of 2016 in the UK alone, has matured and became increasingly involved in a large-scale of industries. This paper investigates the dissimilar organisational and technical effects of recently-developed cloud computing services, to support the decision-making procedure of the innovation management discipline. The study recommends a scalable framework for hybrid managers to effectively facilitate and utilize cloud computing techniques in managing innovation. The paper argues that adopting a similar framework would assist hybrid managers in simplifying decision-support processes, and increase the business value and competitive advantage amongst rivals with similar innovation management challenges.