Title: Students’ Perception in NUST with the Lens of Socio Cultural Adjustment and Language Apprehension

Issue Number: Vol. 3, No. 3
Year of Publication: Sep - 2017
Page Numbers: 131-144
Authors: Javaria Islam, Nusrat Azeema, Ayesha Nazuk
Journal Name: The International Journal of E-Learning and Educational Technologies in the Digital Media (IJEETDM)
- Hong Kong
DOI:  http://dx.doi.org/10.17781/P002379


Changing educational scenarios and need of achievements make the want for learning, adopting and respecting of new culture obvious. Communication skills besides certain other factors strengthen our place in a new culture to overcome cultural shock. The Purpose of the article is to explore the impact of cultural adaptability (SCA) factors on communication apprehension (CA) in diversified students of Pakistan’s top ranked university (NUST) in Islamabad. The article addresses the problems that students face, in socio cultural adjustment’ when they enter in the National University of sciences and Technology (NUST) from different educational institutions and its link with communication in new educational atmosphere. The study shed light on the relationship of communication apprehension with academic performance of students, community involvement, language proficiency and interpersonal communication. Study also highlights gender wise differences in communication apprehension and thus in adaptation process. For data collection through survey, Communication Apprehension Scale (PRCA24) and Sociocultural Adaptation Scale (SCAS) are used. It is concluded that there is negative relation between SCA and CA. Study did not find any indications of gender wise differences in level of communication apprehension among students of NUST. It was discovered that less interpersonal communication is linked with high communication apprehension. Likewise, students who proclaimed less involvement in community works are figured out to be a significant predictor of increase in CA