Title: E-Learning Technology Adoption in the Philippines: An Investigation of Factors Affecting Filipino College Students' Acceptance of Learning Management Systems

Issue Number: Vol. 3, No. 3
Year of Publication: Sep - 2017
Page Numbers: 118-130
Authors: Manuel B. Garcia
Journal Name: The International Journal of E-Learning and Educational Technologies in the Digital Media (IJEETDM)
- Hong Kong
DOI:  http://dx.doi.org/10.17781/P002374


When combined, education and technology can build dynamic teaching and learning experiences that are tailored to developing and transforming the educators and learners needed to power the digital economy. For some reasons, however, there is still a big chunk of people especially students who aren’t ready yet to embrace the technological change in the field of education. This study aims to determine the factors affecting students’ e-learning technology acceptance particularly on Learning Management Systems (LMS) in the Filipino context. A conceptual model was proposed based on the Technology Acceptance Model (TAM) which was extended through the inclusion of Internet Connectivity Experience (ICE), Social Media Influence (SMI), Integrated Multimedia Instruction (IMI), System Interactivity (SI) and Perceived Quality Work of Life (PQWL) as additional predictor values. The constructs were determined according to the three-tier use model (3TUM) which was characterized to explore users’ attitudes towards IT at three levels. The target population in this research was Filipino students from colleges that are considered as promoters of elearning integration in the educational sphere in the Philippines. The collected data from 629 Filipino college students were analyzed using structural equation modeling (SEM) technique based on AMOS methods. Finally, a path model was created to examine the relationships between the factors to explain students’ adoption of e-learning technology from the information systems acceptance point of view. As a result, it provided practical and technical implications applicable for local and global school environments that could help educational leaders, educational technologists, educators and learners in their development, implementation, and acceptance of e-learning technology like LMS.