Issue Number: Vol. 7, No. 1
Year of Publication: Jan - 2017
Page Numbers: 1-9
Authors: Ahmad Eibo, Toshiyuki Yamashita, Keiko Kasamatsu
Journal Name: International Journal of Digital Information and Wireless Communications (IJDIWC)
- Hong Kong
DOI:  http://dx.doi.org/10.17781/P002221


With the present announcement of the International Olympic Committee (IOC) that upcoming 2020 Olympic Games is scheduled to be held in Tokyo and with various initiatives of Japanese government aimed at increasing foreign visitors to Tokyo and stimulating greater foreign products consumption, Arabian products are beginning to spread throughout Japan reginal market. This paper is divided into two surveys. Survey I and survey II compare products and corporate logos of Arabic alphabetic design to products logos of Japanese characters design and corporate logos of English alphabetic design, respectively. Factorial invariances showed that extracted main images -- “Familiar & Favorable”, and “Creative & Innovative, “Traditional & Consistent” -- were the same in both surveys. Unpredictably our application of cluster analyses for survey I as well as average scores comparison of survey II revealed that Arabic logotypes designs are creative but not as familiar to Japanese people as English alphabetic logotypes. More importantly rough sets analyses clarified that logo familiarity image correlates with the familiarity of language characters used in design to be known by consumers. Our findings highlighted future work new theme and suggested that in order to promote Arabic corporate and products in the Japanese marketplace, it is extremely important to familiarize Japanese with the Arabic alphabets.