Title: Vertical Social Network for Retail Business Eco-system, A Proof of Concept

Year of Publication: March - 2014
Page Numbers: 1-4
Authors: Jessie Cai
Conference Name: The Second International Conference on E-Technologies and Business on the Web (EBW2014)
- Malaysia

Abstract:


A proof of concept based on cloud and mobile technologies was developed to provide a social platform for retailers, their in-store customers and suppliers. The solution tried to reduce retail friction and improve consumer demand clarity and at the same time, serve as a basis to study how exactly social content will make an impact to the actual sales of products.