Title: The Impact of Social Media on Entrepreneurial Business Performance in Developed Countries

Year of Publication: Sep - 2015
Page Numbers: 35-45
Authors: Nawal Al-Haidari
Conference Name: The International Conference on Software Engineering, Mobile Computing and Media Informatics (SEMCMI2015)
- Malaysia


Based on a content analysis of 11 papers published from 2011-2015. This paper examines some of the roles and determining factors of social media use in entrepreneurial business performance in developed countries. Saudi Arabia is presented as a case study to illustrate the considerations made. Four key factors were found to have an impact on social media use in entrepreneurship in developing countries: (i) advertising and branding; (ii) information accessibility; (iii) consumer service; and (iv) social capital. The results of the analysis demonstrate how social media use was influential in marketing strategies and in improving the reputation of brands and services in the realm of entrepreneurial business in developed countries.