Title: PERSPECTIVE FOR SUGGESTION ABOUT COMMUNICATION PLAN / STRATEGY OF THAILAND USING FOR ASEAN ONE COMMUNITY RELEVANT TO THE 3 PILLARS: APSC, AEC, AND ASCC

Issue Number: Vol. 4, No. 3
Year of Publication: 2014
Page Numbers: 341-354
Authors: Nattanun Siricharoen, Waralak Siricharoen
Journal Name: International Journal of Digital Information and Wireless Communications (IJDIWC)
- Hong Kong
DOI:  http://dx.doi.org/10.17781/P001286

Abstract:


ASEAN leaders agreed to shorten the time to establish and integration of the ASEAN Community by year 2015; the community has been divided into 3 different communities which are ASEAN Political-Security Community-APSC, ASEAN Economic Community-AEC, ASEAN Socio-Cultural Community-ASCC. A communication plan is significant in order to achieve common understanding. With well understood, ASEAN’s activities can be of considerable advantage to every country. Thailand’s government policy has focused on preparing the country to become an ASEAN member in 2015 through its national development strategies to build and strengthen the economy, social and cultural affairs, and international trade. Strategy for Thailand in the ASEAN One Community are Education, in this paper provides the case studies of how Thai University prepare the Thai students for year 2015 to become ASEAN one community. Three Thai University are mentioned in this paper are Sukhothai Thammathirat Open University: STOU, University of the Thai Chamber of Commerce: UTCC and Huachiew Chalermprakiet University: HCU. This examples show that there are approaches to teaching and learning to prepare people for ASEAN by offering 4 main skills to step into ASEAN and a future career in KCCM: Knowledge, Communication Skill, Creativity, and Morality.