Title: Past, Present and Future of Search Engine Optimization

Year of Publication: Nov - 2013
Page Numbers: 363-369
Authors: Saeid Saberi , Golnaz Saberi, Masnizah Mohd
Conference Name: The Second International Conference on Informatics Engineering & Information Science (ICIEIS2013)
- Malaysia


Today the role of Internet in all aspects of our lives has become more and more vital. Accordingly, for businesses to grow, being active and visible on the Internet has become a new requirement. On the other hand, based on confirmed study results, the most important gateways to web are search engines. The significance of search engines has led to foundation of a new field of research: Search Engine Optimization (SEO). In the present study we have examined the previous, current and prospective future approaches in SEO and concluded that it is an important requirement for success of websites to be considered. In addition, we have offered a number of suggestions for webmasters who are interested in the latest SEO strategies.