Title: Pakistani University Students Perspective on Whatsapp Usage: From the Lens of Uses & Gratification Constructs

Issue Number: Vol. 7, No. 4
Year of Publication: Dec - 2017
Page Numbers: 184-199
Authors: Alina Khan
Journal Name: International Journal of Digital Information and Wireless Communications (IJDIWC)
- Hong Kong

Abstract:


WhatsApp has greatly become popular text messaging technology among youth. It allows free exchange of text, pictures, videos and documents. From the lens of Uses and gratification perspective, this research study examined the Pakistani youth needs gratification through Whatsapp application. Survey technique was adopted and 400 respondents belong to Pakistani universities took part in this study by fulfilling the questionnaire. Research results exposed that people used Whatsapp to gratify their social cognitive needs following with cognitive needs while tension release and affective needs are not much imperative for youth as they did not use Whatsapp more to gratification of their tension release and affective needs.