Title: Multiple-Source Utility Scheme for e-Commerce Buyer Coalitions

Year of Publication: March - 2014
Page Numbers: 59-64
Authors: Laor Boongasame1, Santit Narabin and Veera Boonjing
Conference Name: The Second International Conference on E-Technologies and Business on the Web (EBW2014)
- Malaysia


This paper proposes a novel buyer coalition with multiple-source utility scheme called BMOU scheme. It takes into consideration issues related to locations of buyers and sellers. It defines a new buyer utility including discount from seller as well as those discounts that may come from shipping companies. Results from simulation experiments confirm that the proposed scheme provides buyers with the opportunity to enjoy additional utilities as a result of the savings in the form of discounts by the transportation company.