Title: KOREAN MOBILE OPERATORS' VALUE MAP FOR LTE D2D

Issue Number: Vol. 5, No. 2
Year of Publication: 2015
Page Numbers: 141-151
Authors: Taisiya Kim, Soo Kyung Park, Bong Gyou Lee
Journal Name: International Journal of Digital Information and Wireless Communications (IJDIWC)
- Hong Kong
DOI:  http://dx.doi.org/10.17781/P001673

Abstract:


Managing the wireless data traffic is a main concern for mobile network operators in Information of Things (IoT) environment. Long Term Evolution Device to Device (LTE D2D) is regarding as a solution for the spectrum problem. It will bring an impact on providers and the whole mobile environment. The main purpose of this study is to analyze the role of key players, who share spectrum with mobile operators, and to present the value map of relationship among Korean mobile operators and other key players in LTE D2D discovery (commercial) channel, as complicated relationships of key players are expected. Then, this study suggests scenario for ‘Targeted Advertising’ service of LTE D2D. LTE D2D is early discussion stage and scenario has limitation of specific business model. However, results of this study are significant for the present stage and provide implications for future researches on strategies for LTE D2D environment.