Title: Infographics: The New Communication Tools in Digital Age

Year of Publication: 2013
Page Numbers: 169-174
Authors: Waralak V. Siricharoen
Conference Name: The International Conference on E-Technologies and Business on the Web (EBW2013)
- Thailand


Infographics were used to support the work of journalism back in 1980s. It may be used to accommodate newsletters, newspapers, magazines, and reports. Now the infographics have been applied for telling the story. Additionally, the changing lifestyle in digital age, data and information need to be quicker and easier processed. People scan for the headlines and graphics (usually in pictures, graphs, charts) that attract their interest. They spend less time to consider whether it is worth further reading. Multimedia infographic can be created in 3D to make it more appreciative than regular illustrative pictures and text, especially for the difficult and complicated contents. For the people who need to communicate quickly; the spoken or printed account is sometimes too difficult for understanding. This paper includes the history, importance, and benefit of infographics in general and introduces the tools for making infographics efficiently. The suggestive guidelines of infographics creation are also addressed.