Title: CONCEPTUAL MODEL OF BUSINESS PROCESS RE-ENGINEERING: A CASE STUDY OF A CARGO COMPANY IN MALAYSIA

Year of Publication: Jun - 2012
Page Numbers: 36-48
Authors: Syafrani Fithri, Jamaiah H. Yahaya
Conference Name: The International Conference on Informatics and Applications (ICIA2012)
- Malaysia

Abstract:


Faced with the growth of business enterprises as well as consideration of the increasing competition in freight business to Indonesia, MS Company realizes that the company’s business process needs changes to effectively and efficiently support the decision making process as well as to increase the competitiveness of the business and the company. Business process re-engineering (BPR) is not just the program of business process improvement, but more than that, it can improve the operations of the business process as a whole. Improvement priorities of the company are on the improvement in the operation division which includes the administration, customer service and operations. Improvement of the system is done by changing the system from being manually run into a computerized system that runs with an emphasis on the achievement of improvements in the effectiveness of the speed of processing time, cost efficiency and human resources as well as an increase in level of customer service. Change of the system and program on MS Company were conducted by implementing four main phases: 1) Building vision and objective, 2) Identification of existing process, 3) Identifying process improvements, and 4) Building of a prototype. This paper explains the phases in more detail and presents the conceptual model for MS Company’s BPR model.