Year of Publication: 2012
Page Numbers: 306-315
Authors: Farhi Marir
Conference Name: The International Conference on Computing, Networking and Digital Technologies (ICCNDT2012)
- Bahrain


This paper presents the design and development of a widget (CBaUI) which resides on top of a web user interface and which uses case-based reasoning paradigm to model the user profile and adapt the content of the host web site. It uses click and mouse movement heat map techniques to track and record the user browsing behavior which will be analyzed by text mining algorithm to form browsing patterns. Then nearest neighbour algorithms analyses and index the user browsing patterns into groups of web user profiles and stores them into a case base memory. The user profiles cases will be retrieved and used to adapt and personalise services of the host web site to match user profile. It also provides facilities like content and collaborative search facilities useful for each web user profile, chatting facilities for the user to seek support and guidance from the admin of the host web site and display of the minimum content and services of the host web site that is most appropriate to that web user profile. CBaUI was tested and the results have shown improvements of host web sites.